Feed News and Views


As you explore our company, we invite you to learn more about the Feed Division through our online newsroom. Check back often for the latest news on the Feed Division.

For press inquiries, please contact kfordon@wilburellis.com

Back to News


SAN FRANCISCO — May 3, 2011 — Wilbur-Ellis Company announced today that it has purchased the assets of New Zealand and Australian Pet Food Ingredients (NZAPFI).  The mechanically deboning facilities located in New Zealand will now be part of Wilbur-Ellis’ Feed Division. 

Wilbur-Ellis has a strong position in the feed ingredient market in the U.S. with decades of experience featuring a network of marketing offices, production facilities and key customer and supplier relationships. The company has been a buyer of feed ingredients, building strong supplier relationships with companies in Australia and New Zealand, including NZAPFI, since the early 1990s. 

“We are looking to expand our reach as we become a full-service provider of pet food ingredients,” said Ron Salter, president of the Feed Division at Wilbur-Ellis. “We’ve already had a productive marketing relationship with NZAPFI for over three years, and this transition is something that both companies are looking forward to.”  

“We thought it was time to move the business forward for more growth opportunities,” said Andy Chance, one of the owners of NZAPFI.  “With Wilbur-Ellis’ leadership, experience and global footprint, I am confident that taking advantage of these opportunities now will bring much success to the business in the future.”

NZAPFI was founded in 2007 by Andy Chance and Murray Swanson when they purchased the facilities from Proctor & Gamble. The owners will continue to play a key role in managing and growing the business.  Bill Standeven, feed marketing segment manager for Wilbur-Ellis, and Rob Fullerton, feed marketing senior sales manager will also play key roles in overseeing the transition of ownership as well as managing the business moving forward. 
There are currently facilities in Bluff and Palmerston North, New Zealand.  All locations were included in the purchase.

Back to Top
Media Contact:
Clay Crocket
Communications Specialist
Wilbur-Ellis Feed